FULL is the higher-capital commitment: you fund everything, including inventory at ₹3,000/sqft (₹18L at 600 sqft) across 500+ SKUs. Because you fund the stock, you keep 100% of the sales share — your variable return is 10% of the store's full gross sales, with a floor of 2% of CapEx ex-rental.

FICO is the asset-light variant: MYOTO bankrolls the complete assortment, removing the entire inventory line from your CapEx. In return the brand becomes a sales partner — investor takes 66%, brand takes 34%. Your variable return is 10% of your 66% share, with a floor of 1.5% of CapEx ex-rental.

In FICO, MYOTO commits ₹15–18L of inventory capital per store from our own balance sheet, and carries the shrinkage, obsolescence and dead-stock risk that comes with it. The 34% share is the return on that capital and risk — proportional to what each side has deployed. It also means your entry ticket drops by ₹18L.

Each month we compute two numbers: the contractual floor (1.5% of your CapEx excluding rental deposit under FICO) and the variable share (10% of your 66% of gross sales). Whichever is larger is what gets paid. The floor protects your downside in slow months; the variable gives you the upside when the store performs.

Super Built-Up Area is the area the landlord leases and charges rent on — it includes your proportional share of corridors, washrooms, HVAC ducts and lobbies. Fit-out, electrical load, fire compliance, signage and HVAC all have to be specced across that full area, so CapEx follows SBU. Sales, however, can only happen on the usable retail floor — the carpet area, typically ~55% of SBU.

Because it is fully refundable. It comes back to you on exit, so it isn't capital consumed by the business. Computing your return on CapEx excluding the deposit gives an honest picture of yield on money actually at risk — and it's why payback is measured on non-refundable capital only.

MYOTO runs it end-to-end — hiring and training staff, merchandising, inventory replenishment, marketing, daily operations, audit and compliance. Your role is to fund the asset and receive monthly income under a 5-year agreement. There is no staff to manage, no rent to pay and no vendors to chase.

Under FULL the stock is investor-owned and sits on your books, which is why you keep 100% of the sales share. It retains value as sellable goods and is reconciled at exit. Under FICO none of this applies — the inventory is entirely MYOTO's.

FULL territories are currently fully subscribed. Where a territory later reopens, moving from FICO to FULL is possible by funding the inventory line and moving to the 100% sales share and 2% floor. This is handled as a formal amendment to the partnership agreement.

That's exactly what the floor is for. Even in a weak month you receive the contractual minimum rather than a share of disappointing sales. MYOTO also carries 100% of the ₹4.3L monthly operating cost, so a slow month costs the brand, not you — your outflow stays at zero regardless.

In a conventional franchise you pay a fee, then fund and run the store yourself, carrying rent, salaries and stock risk, and often paying ongoing royalties. Here it's inverted: MYOTO operates the store, bears the full monthly OpEx, and under FICO funds the inventory too. There are no royalties or management fees charged to you.

The agreement runs five years, aligned to the mall lease. Exit provisions, transfer rights and the treatment of the refundable deposit and any investor-owned inventory are set out formally in the partnership agreement. The partnerships team walks through the exact clauses during the discovery call.