Korean-Inspired Lifestyle.
Smart Prices.
MYOTO is a trend-led everyday lifestyle store bringing well-designed products that feel premium, practical, and fun — always neatly curated and refreshed with new finds. Think Miniso energy, rooted in India's retail ecosystem.
Every product priced under ₹999 · Nothing over a thousand
About MYOTO
A New Kind of Lifestyle Store for India
MYOTO brings the global K-lifestyle aesthetic to India — a compact, beautifully merchandised store where every product is handpicked for design, quality, and value. From skincare and cosmetics to tech accessories and home décor, we stock what today's shopper actually wants.
Unlike traditional retail, MYOTO refreshes its inventory monthly with new drops, keeping the store exciting and repeat-worthy. Every visit feels like a discovery. Customers walk in for one thing and leave with five — because at under ₹999, everything is an impulse buy.
MYOTO is built by the Abraf Group, with deep expertise in franchise-led retail expansion across South India.
Inside the Store
Curated Displays. Premium Feel. Smart Prices.
Store Layout
Beauty
Accessories
Home
Stationery
Tech
Gifting
💄Beauty
Skincare · Makeup · Tools
👜Accessories
Bags · Jewellery · Hair
🏠Home
Décor · Storage · Aroma
📒Stationery
Planners · Pens · Art
🔌Tech
Earbuds · Cables · Gadgets
🧸Fun
Toys · Plush · Gifting
Product Philosophy
Why Customers Keep Coming Back
Trend-Led Curation
Our buying team tracks Korean beauty trends, TikTok virals, and global lifestyle movements to bring the freshest products to Indian shoppers — before anyone else. Monthly new drops mean the assortment never feels stale.
Premium at Smart Prices
Every product looks and feels like it costs 3x more than it does. Thoughtful packaging, quality materials, and aesthetic design language — all under ₹999. The magic is in the sourcing. The margin is in the volume.
Why MYOTO Works
Six Reasons This Format Wins
01K-Culture is Mainstream
Korean beauty, aesthetic, and lifestyle trends dominate Gen Z and millennial spending patterns across India. The audience is massive and growing every quarter.
02Under ₹999 = Impulse Zone
Every product falls in the sweet spot where shoppers buy without hesitation. High footfall translates directly into high conversion — no convincing needed.
03Mall-Native Format
Compact 500–1,500 sqft footprint designed for high-traffic retail corridors. Maximum visibility, minimum rental overhead, and institutional lease terms.
04Curated, Not Cluttered
Every SKU is hand-picked. No filler. Fresh drops monthly keep the store exciting and repeat-worthy. Customers know every visit will surprise them.
05Zero Operations for You
FICO model — Franchise Invested, Company Operated. You invest, we run the store end-to-end including staffing, inventory, merchandising, and marketing.
06Multi-City Playbook
Proven format ready for Chennai, Bengaluru, and Hyderabad with institutional retail partnerships already in place. Scalable, repeatable, de-risked.
Product Showcase
Trending Now at MYOTO
From viral K-beauty picks to clever tech accessories, every product on the shelf has been selected because it looks great, works well, and sells fast.
Beauty Essentials
K-beauty skincare, lip tints, sheet masks, and makeup tools trending across social media.
Lifestyle Accessories
Hair clips, mini bags, jewellery organisers, and sunglasses — everyday upgrades under ₹499.
Home & Aroma
Scented candles, desk organisers, storage baskets, and décor that transforms small spaces.
Tech & Gadgets
Wireless earbuds, phone stands, LED lights, and cables — practical tech at pocket-friendly prices.
Packaging & Branding
Designed to Stand Out on the Shelf and in Hand
Every MYOTO product ships in branded packaging that customers love to unbox. Clean design, bold colour coding, and a consistent visual language across all categories reinforce brand recall and create social media moments with every purchase.
The Store Experience
Designed to Delight at Every Touchpoint
MYOTO stores are engineered for discovery. Clean lines, warm lighting, and category-zoned layouts make it easy for shoppers to browse, touch, and buy. Every fixture, signage element, and product placement is optimised for conversion.
Visual Merchandising
Every gondola and shelf bay follows a colour-blocked zoning system that draws the eye and encourages browsing across categories.
Compact, High-Density Layout
500+ SKUs in 500–1,500 sqft. Every square foot earns its place. No dead zones, no wasted space — just high-density discovery retail.
Monthly Refresh Cycle
New products every month. Seasonal themes, trending categories, and limited-edition drops keep footfall consistent and average basket size high.
More from the Range
Something for Everyone, Every Day
MYOTO's wide assortment means there's always something new to discover — whether it's a ₹199 phone cable, a ₹499 organiser set, or a ₹799 skincare kit. The depth of range drives repeat visits and gifting purchases year-round.
Franchise Economics — Snapshot
Low CapEx. Passive Returns. Full Transparency.
500–1,500 sqft
Store Footprint
What's Included in CapEx
- Franchise fee
- Complete store fit-out and fixtures
- Initial inventory stocking (500+ SKUs)
- POS system and technology setup
- Signage, branding, and launch marketing
- Rental deposit (varies by location)
FICO Model — How It Works
Franchise Invested, Company Operated. You bring the capital. We bring the operations. The Abraf Group handles every aspect of day-to-day store management — from hiring and training staff, to managing inventory, running promotions, and reporting monthly P&L. You earn structured returns on your investment with complete financial transparency.
What the Franchisee Gets
End-to-End Support. Zero Headaches.
📦
Full Inventory & Merchandising
Company-managed procurement, restocking, and visual merchandising refresh every month. You never touch a single SKU.
👥
Staff Hiring & Training
Trained retail team recruited, onboarded, and managed entirely by the Abraf Group. Uniforms, SOPs, and KPIs included.
🎨
Store Design & Fit-Out
Turnkey interior build to MYOTO brand specification — from floor plan to fixture installation to signage. Move-in ready.
📊
Monthly P&L Reporting
Full financial transparency with detailed revenue, expense, and margin reporting delivered to your inbox every month.
📱
Marketing & Social Media
Brand-level Instagram, digital campaigns, influencer collaborations, and location-specific local promotions — all managed centrally.
🔒
Structured Returns
Guaranteed return framework on CapEx under the FICO model. Your investment works for you while the company runs the show.
🏬
Retail Space Negotiations & Leasing
Abraf Group handles all landlord relationships, lease negotiations, and institutional partnerships on your behalf.
🔄
Technology & POS
Cloud-based POS, real-time inventory tracking, and integrated CRM — all set up, maintained, and updated by the company.
Target Cities
Expanding Across South India's Best Retail Destinations
Chennai· 8+ locations
Bengaluru· 6+ locations
Hyderabad· 5+ locations
MYOTO targets Tier 1 retail destinations with high youth and family footfall. Institutional lease agreements are managed centrally by the Abraf Group, ensuring favourable terms and strategic placement within each property.
Your Store. Our Operations. A partnership that works.
Own a MYOTO Store
A part of Abraf Group
An Abraf Group Brand · Abraf Retail Pvt Ltd
